AI Social Engagement Bot
Innovation & Technology Lead — Asta
Asta (Private Beta)
AI Social Engagement Bot is an AI‑driven engagement platform that coordinates likes, comments, and interactions across multiple brands and accounts, keeping companies visible with far less manual effort. Currently in private beta as a public SaaS product.
The Challenge
Managing social media engagement across multiple brands and accounts is fragmented and time-consuming, making it hard for marketing teams to maintain a consistent presence, amplify reach, and support launches without burning out.
The Solution
Created a central AI-assisted engagement layer that orchestrates likes, comments, and interactions across social channels and business units, while respecting brand tone and timing. Initially incubated inside Asta Group, now evolving into a standalone SaaS offering for external teams.
Key Achievements
- Originated from internal needs to scale social engagement across multiple brands
- Now in private beta as a public AI SaaS product for external customers
- Built to coordinate engagement across many brand accounts without manual effort
Technologies Used
Related Projects
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Asta AI Hackathon is an internal innovation program I designed and ran where six teams built AI and automation products, several of which progressed into production.